Comprehensive cooperation between authorities, municipalities, and the travel industry has been announced in a new policy for the travel industry, RÚV reports. Head of the Icelandic Travel Industry Association calls this a milestone. The minister for the interior hopes the policy will move the travel industry into the future, Iceland Review reports.
Minister for Travel Ragnheiður Elín Árnadóttir and Grímur Sæmundssen, CEO of the Blue Lagoon and head of the Icelandic Travel Industry Association, introduced the policy, Road Sign for the Travel Industry, at Harpa concert hall yesterday. The meeting was well attended, but a comprehensive policy has long been called for in this rapidly growing sector