Travel industry actors in the northern parts of Norway, Sweden and Finland joined forces in 2015 to promote the region as an all-year round destination. The result? More than 400 new jobs, for starters.
Small and medium-sized enterprises from the tourist industry in Norway, Sweden and Finland joined forces in 2015, aiming to promote and strengthen Arctic tourism as an attractive, sustainable and year-round available destination.
Three years into the project, it can boast € 38 million in increased income, more than 400 new jobs, development of more than 300 adventure packages drawing more than 33,000 tourists to the region and development of new tourism tools for 18 regional airports.
The project was partly funded by InterregNord, an EU’s program to promote cross-border social and economic integration through regional cooperation, and other contributors were Troms County Council, Innovation Norway through its Arctic203 program, the Nordic Council of Ministers as well as participating enterprises from the tourism industry.