Tourism Boom in Northern Sweden
Tourism in Norrbotten, Sweden has increased the most in the whole country.
Winter tourism from abroad is increasing as tourists search for 'real winter.' Norrbotten had an increase of 4.6 percent in guest numbers in 2024.
"We are an Arctic destination, and we are seeing a sharp increase in interest in experiencing the European Arctic. The same development can be seen in Norway and Finland," says Annika Fredriksson of the Swedish Lapland Visitors Board.