The International Polar Foundation and the Trân Family has announced the second winner of the annual Laurence Trân Arctic Futures Award.
The second edition of the annual award that gives 7,500 Euros of financial assistance to a fledgling startup or young entrepreneur based in the Arctic is being given to Gobmi, a clothing brand founded in 2022 in Áltá, Norway, by sisters Hanna Moen Reinsnes and Live Moen Johannessen.
The two sisters, who only a few years ago re-discovered their Saami heritage, set out to create sustainably produced modern urban wear that incorporates elements of their Saami culture.
“We are deeply honoured and humbled to receive this prestigious award,” stated Hanna Moen Reinsnes, CEO and co-founder of Gobmi, in a press realease from The International Polar Fundation.
“It acknowledges our dedication to marrying Saami traditions with modern style, and empowers us to further our journey in sustainable and culturally rich fashion.”
Gobmi was selected as the winner out of 18 candidates who applied from Alaska, northern Canada, Greenland, northern Norway, northern Sweden, and northern Finland.