Nunavik-born throat singer showcases Inuit culture on TikTok

Just under year ago, Shina Novalinga posted her first video of her throat singing with her mother on TikTok. Now, over 1.6 million people worldwide watch the 22-year-old’s videos about Inuit culture, according to Nunatsiaq News.

Novalinga, who started throat singing around the age of seven after moving to Montreal, said her account took off after her mother, Caroline, had the idea to post a video of them singing together.

Novalinga said other Inuit have reached out to her online, saying people have started to notice their traditional clothing in public. In an earlier video, she shows different traditional outfits handmade by her mother.

Novalinga goes by the username @shinanova on TikTok.